What’s the first image that springs to mind when you think of Santa? I’d reckon it’s an jolly, rotund man in a red suit with a white beard ho ho ho-ing... am I right? According to TIME magazine, whilst the notion of a modern, non-religious Christmas has been around for generations, (exchanging gifts, excited children - that kind of thing) this image of St Nicholas came from a Coco-Cola advertising campaign who wanted an image of a ‘wholesome, real Santa’ to sell their cola. One man, artist Haddon Sundblom, painted the first image of jolly Saint Nick in a red suit in 1931, and it was such a huge success that Sundblom continued to paint his images for Coco-Cola until 1964. 53 years later and that image is still the first thing we think of - not bad work for a fizzy pop ad!