A beauty salon in Kent has come up with a novel way to encourage women to attend their smear tests. Pinky’s Beauty is offering free bikini waxes to those that are due to attend their smear test. One in four women miss their smear test – with 31% of women saying they would avoid this important test if they hadn’t shaved.
Owner of Pinky Beauty, Katie Pickett, launched her own ‘preen for your screen’ campaign after losing six friends to cancer in recent years. ‘We had six ladies within two days say they had booked their smear test, and said “thank you for reminding us,” said Katie.
We say well done Katie – anything that encourages women to attend their smear test gets a huge thumbs up from us!